Welcome to Week 3 of Authors Blog Challenge. As always, you’re welcome to join the challenge at any time. You can post how often and whenever you like. It’s a fun challenge and a great way to meet other authors.
Now getting down to today’s post. For this week, I have to share 6 marketing tips.
Some of these tips you may have heard before, but I offer my own spin on why they’re important. So without further ado, let’s talk about my 6 marketing tips.
1. Connect with Authors
This is something I feel every writer should do when starting out in the business. The writing/publishing industry is hard and many authors feel the need to be competitive. But instead of competing, it’s important that we help each other. We can help by sharing tips on writing, editing, promotion, and publishing. Another way authors can support each other is by helping to promote books. That can be done in by co-hosting on each other’s blog, sharing book links, or word of mouth.
2.Utilize Social Media
This is one of the huge marketing tips. Everybody knows the importance of social media in getting your name out there. Facebook and Twitter are the two biggest platforms in social media, but let’s not forget about Instagram, Pinterest, and Google +.
I’ve noticed Instagram and Pinterest has become the new way in promoting books. I’ve seen authors share book covers and teasers on these sites, as we all know the book covers are the first thing that grabs the reader’s attention. A picture and a short description is all it takes to promote your books on these sites. The only drawback with Instagram, it can be hard to share the links.
As for Google+, it’s similar to Facebook with letting us post status updates and sharing links. It may not be as popular as the other social media sites, but it’s still a beneficial platform to have.
My main advice is to promote your books on any social media sites you have. Just don’t stick with one, promote it everywhere you can. The more you get your book out there, the better chances you have of catching a reader’s attention.
Any author will tell you that book reviews are a big aspect of book promotion. Reviews can assist potential customers who may be interested in the book. Blogs are the best way to get your books reviewed. Search online for book blogs that review your genre. Another good way to garner review is to send to your readers. One good thing about sending ARCs is if there’s any mistakes that were made, the reader can point it out and help the author polish up the book.
4. Online Book Parties
This has become a popular trend with authors and readers. If you’re on Facebook, you’ve probably seen quite a few of these book parties. A book party is the celebration of a new release, cover reveal, or reaching a milestone in the book world. I did my first takeover at a book party, a year ago. Depending on the times available, you can host for either 30 minutes or an hour. At first, it may be a little intimidating, but afterwards it’s smooth sailing. During your time, you introduce yourself, discuss your books, share your links, and maybe throw in a giveaway.
5. Author Interviews and Guest Posts
We’ve all heard about the importance of reviews, but one feature I feel is important, yet gets overshadowed is interviews and guests posts. I love doing these features every chance I get because it’s a great way to show readers that other side of you. Of course, the main focus is to talk about your book, but don’t be afraid to open up to readers. For instance, you can talk about your family, your hobbies, or other interests; whatever you’re comfortable with.
Let’s face it; everybody loves freebies, including me. Freebies can drum up interest in you and your books. I usually give away free books when I do takeovers at online book parties. Another way to make your books free is if you’re enrolled in Amazon’s KDP program. Through the program you can set which dates to make your book free. I usually have a freebie day during the holidays because that’s when you find a lot of deals. I’ve found that once I have a free book, sales start to increase a bit. So don’t be afraid to make your book free, even if it’s for one day. Just remember, no one can resist a freebie.